A cult classic. Looks incredible. Wildly comfortable. Waitlists longer than a 2010 brunch line, the heyday of avocado toast. Coming soon in a third, longer length for Secret Sauce fans 5'9" and taller.

 

We recommend "S" for 5'6" and below, "R" for 5'7" - 5'8", and "L" for 5'9" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Recommend taking your true size. This denim will fit very snug at first wear - but as the day goes on, and with future wear, it will loosen and form to you (it's become one of our all time favorite jeans!) Intended to sit at your belly button.

Key Measurements (from waist size 28):
Front Rise: 11"
Leg Opening: 20"

Recommended Inseams:
29 1/2” Short Inseam (all washes): 5'6" and under
31 1/2” Regular Inseam (all washes): 5'7" - 5'8" and over
33 1/2” Long Inseam (all washes): 5'9" and over

Good Mood, Heirloom & Hero Baby - 59% Cotton / 40% Lyocell / 1% Elastane.

Date Night - 99% Cotton / 1% Elastane.

Crowd Surf: 98% Cotton / 2% Elastane.

Turn them inside out and cold water rinse, gentle cycle, remove promptly from washer, then line dry.

Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Our jeans are proudly manufactured in California at a factory with 30 years of premium denim expertise. Ethical production is ensured via regular audits, and the facility is investing in improving its sustainability standards through use of lasers, E-flow machines to reduce water consumption, and Eco stones to replace waste-producing pumice stones.