The Normie

$245
Wash:
Waist:
Inseam:

Sizing Guide

US Size XS S M L XL XXL
Denim Size 28 - 29 30 - 31 32 33 - 34 36 - 38 40 - 42
Waist 28 - 29 30 - 31 32 - 34 35 - 36 37 - 39 41 - 43

American classics. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

These crowd favorite bestsellers now come in Louisiana-milled 100% Indigo Selvedge. Made in LA.

Holiday restock expected in April.

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American classics. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

These crowd favorite bestsellers now come in Louisiana-milled 100% Indigo Selvedge. Made in LA.

Holiday restock expected in April.

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Cowboss: 67% Organic Cotton / 22% Lyocell / 11% Post-Consumer Recycled Cotton.

Holiday, Dirtbike, Oyster, Gravel, Mulch, Cigar + Ink: 100% Cotton

Indigo Selvedge: 100% Cotton, made in USA

Learn more about our Made in USA.

Machine wash cold, inside out, with like colors, do not bleach, remove promptly, line dry, low iron if needed.

Our jeans are proudly manufactured in California at a factory with 34 years of premium denim expertise. Ethical production is ensured via regular audits, and the facility is investing in improving its sustainability standards through use of lasers, E-flow machines to reduce water consumption, and Eco stones to replace waste-producing pumice stones.

Made in USA

Our selvedge denim hails from Louisiana, made in the last American denim mill on looms older than most colleges. Then it heads to our factory in Los Angeles, which has been refining its process since the 90s. It might meet up with a belt handmade in Pennsylvania. When we say we search the world for premium materials, that includes our own backyard.  

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