Longevity is Luxury
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Our bestsellers
“Meet AYR, your new favorite jeans.”
“Favorites for the effortlessly stylish.”
“Made-to-last basics in luxe materials.”
“AYR has been low-key killing it, and it's only getting better.”
All Year Round
We make old soul clothes for a new era.
Carefully sourced. Thoughtfully designed. A decade of denim made in LA. Our clothes are grounded in real life. Versatile, comfortable, easy-wearing essentials that are designed to love forever. Longevity is luxury.